Digital Marketing
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Digital Marketing
As an SEO/SEM expert, I specialize in optimizing website visibility on search engines by combining SEO (organic) and SEM (paid advertising) strategies to increase traffic and improve online performance.
Key Responsibilities:
Research and selection of relevant keywords
Website optimization to improve organic rankings
Management of search engine advertising campaigns
Data analysis to measure and optimize performance
Essential Skills:
Analytical ability to interpret data
Creativity to develop effective content and ads
Communication and teamwork skills
As a content marketing professional, my passion is crafting stories that connect brands with people. I understand that content is the bridge that builds lasting relationships, which is why I offer comprehensive services—from strategy to execution. My goal is to turn your vision into engaging, relevant, and optimized content that helps you reach your business goals.
Custom Content Creation:
I write tailored blog articles.
Results-Driven Content Strategy:
I develop personalized content plans.
SEO Optimization for Greater Visibility:
I ensure your content is easily found in search engines.
Data Analysis for Continuous Improvement:
I constantly track content performance to optimize results.
By analyzing key metrics, you can identify trends, optimize your actions, and make informed decisions to achieve your marketing goals.
Key Skills:
Data Interpretation:
Ability to analyze large volumes of data and extract meaningful insights
Identification of patterns and trends in audience behavior
Understanding of key metrics such as reach, engagement, website traffic, and conversions
Analytical Tools:
Proficient in tools like Google Analytics, Meta Business Suite, and other social media analytics platforms
Setup and customization of dashboards to visualize relevant data
Creation of clear and concise reports to communicate results effectively
Social Media
Recruitment agency for student exchange at all levels between Latin America and Australasia
Puente aims to connect and support students from Latin America on their journey to New Zealand, guiding, advising, and facilitating cultural exchange and student integration in the Oceanic country.
Flyer – Second-Hand Designer Clothing Fair
La Jaula de las Locas is a fair that brings together second-hand designer and formalwear for sale — with no gender roles.
This initiative was born from the need to create a market where labels and sizes don’t matter.
Inclusion and the culture of reuse come together in a creative and liberating experience.
Advertising Spot – Launch of "El Pollito Freddie" Natural Orange Juice
The brand plays between the absurd and the commercial, blending rock and a little chick designed by a 9-year-old girl.
Its ads and social media posts turn the chick into a time traveler and a funny icon in epic and playful roles,
arriving in our time to bring us the best orange juice of all eras.
An example of branded content created for La Boutique del Jamón, a heritage food company with over 100 years in the San Juan market.
In this case, the piece is a greeting spot for Labor Day, designed to celebrate and honor the efforts of workers from all walks of life. The objective was to connect the brand’s legacy with the values of dedication, commitment, and community that define both the company and its audience.
The spot combines a warm, heartfelt tone with visual elements that reflect the daily efforts behind artisanal food production, customer service, and teamwork—values deeply rooted in La Boutique del Jamón’s identity.
This content reinforces the brand’s emotional connection with its loyal customer base, while also showcasing its appreciation for the human stories behind every product on the shelf.
If what we sought was to defend the value of poetry in a world that wants to dispense with it by waving the banner of profitability, then I believe the Tecnokermés has fought that battle—by turning technology into a performative tool.
For instance, in Nube-Haiku, voices recorded across different spaces and times—flowing from diverse hands and hearts—allowed words to condense like drops suspended in the atmosphere. In doing so, they rained down, cleansing a parched climate of farewells and uncertainty, awakening the earth and its seeds, perfuming the air with hope.
Nube-Haiku was a collective work that embraced poets, animators, sound and image producers, as well as the spectators who allowed themselves to be soaked under the cloud that poured forth images and sounds destined to keep reverberating.
Advertising Spot for SerNaturals – Eco-Friendly Soap Factory
This advertising spot was created for SerNaturals, a brand committed to environmental care and personal well-being. The company specializes in handcrafted soaps and personal hygiene products made with natural ingredients, free from harsh chemicals and animal testing.
The spot aims to highlight the brand’s core values of sustainability, mindful self-care, and connection with nature. It conveys a fresh, clean, and authentic aesthetic through a sensory narrative that explores textures, scents, and natural landscapes—positioning SerNaturals as an ethical and responsible choice within the eco-friendly cosmetics market.
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